Notebook Critic

For every twenty-five Toyota Camry’s sold in the USA each year Ferrari sells one car worldwide. Ferrari could sell more cars, but they don’t want to. They have reached a point where they can build cars to their own high standards at a pace that does not dilute the brand. It is a delicate equilibrium because there is always the temptation to cash in on the brand and make a ‘Ferrari for everyone.’ Sometimes it takes more discipline to stay small.
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